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Who is Your Bullseye?

Who is Your Bullseye?

So often, I will meet an entrepreneur and ask them about who they are targeting their product or service at. Nine times out of ten, the answer will be “Everyone.” “Everyone can use my product.” A realtor will say, “Anyone who wants to buy a house.” Or a personal...
Tracking Measurable Results

Tracking Measurable Results

Exposure… It’s a nasty word… an outright dirty word if you ask me. Just the thought of it makes me cringe. If I had a nickel for every time that an advertising salesperson told me that I would get great exposure if I advertised with them, I would be a rich man....
Give to Get

Give to Get

Networking is a two way street and your side of the street is not about you. It is about finding out how to help others out. Simply put, the more you give, the more you get! No one epitomizes this more than my friend “Brian”. “Brian” is a financial planner for a large...
The Gold in Your Business

The Gold in Your Business

It was a Monday morning and I arrived at my office at 9am. My business partner was panicking and running around the office like a chicken with his head cut off. “What’s the matter?” I asked in a concerned tone. He told me that our main computer had crashed and that...